The colour of Money - Anjna Raheja

- 7.9% of the U.K population is made up of people from ethnic minorities.
- market of over 4 million people who represent a growing economically astute and powerful audience for our clients
- ethnic minority communities have grown by over 50% since the last census 1991
- 72% of the south asian community live in a pay tv homes compared with only 39% of the UK